TRI/COLDWELL BANKER

The Van Ness office of Coldwell Banker Northern California is the company's premier office in the Bay Area. In fact, it has the third highest volume of Coldwell Banker's 700 nationwide offices.

Also known as TRI Coldwell Banker, the Van Ness office finds its unique roots in TRI Real Estate, a company formed in the early 1980's by a collection of broker/owners. The office evolved over time to its present size of 92 agents. In the early nineties the residential and commercial business components of the original company were split and the residential division was sold to Prudential, and then again a few years later to Jon Douglas. Coldwell Banker acquired Jon Douglas and the Van Ness office in September 1997, and the office has consistently performed at the highest level of the company's 70 northern California offices.

Located on Van Ness Avenue at Sacramento Street, the office effectively serves all districts of the City Pacific and Presidio Heights, Russian, Telegraph and Nob Hills, the Marina, Cow Hollow, and the Lake Street corridor to Sea Cliff. In the northern quadrant, the Van Ness Office's market share of million dollar homes and condominiums dominates the competition year after year. Volume and participation charts are included which demonstrate the office's success and market position.

Agents in the Van Ness office serve all districts of the City. The office has a commercial group, a rental department, and a new construction group which services SOMA and other developing areas of the City.

The office's preeminent success is attributable to a number of components. "Synergy" is one. The average tenure in the business for a Van Ness office agent is over twenty years. That type of experience is accompanied with finely honed professionalism, knowledge, skill, integrity, credibility, and a highly regarded clientele. The interaction of 92 agents with such attributes generates an exciting, successful environment.

"Network" is another word that defines the office's success. The large network of Coldwell Banker offices from San Diego to Seattle and from San Francisco to New York, in particular "Previews Specialists" connects agents and clients in an unparalleled fashion.

Finally, the "toolbox" available is unequalled in the industry. The agent's toolbox consists of the equipment, staff, marketing and other services that enable the agent to successfully represent our clientele. From award winning Internet sites, local and international advertising, the resources to stage a property or solve a complex issue affecting ownership, no one can market your property better than the team of agents in the Van Ness office.

San Francisco Residential Sales
January through December 2003

The Van Ness office of TRI Coldwell Banker sold over $ 1Billion
in Property Sales in Northern California

San Francisco Million Dollar Residential Sales
January through December 2002

The Van Ness office of TRI Coldwell Banker is the #1 Office
in the $1 Million Property Sales in Northern California

Percent of Total $ Sales by Brokers

2002 TRI Coldwell Banker 26.4%

Based on the total number of properties sold for $1 Million or more through 4th Quarter 2002 according to the San Francisco MLS Assessor's Office records.

What do you think about market share?

 

SELLERS THINK:
They should talk to the company with the most signs in their market.

The company with the most signs must be the most knowledgeable.

The company controlling the market can probably sell their home faster.

The company with the most market share can connect them to more buyers.

They'll get more marketing exposure for their home from the company that is most active in their area.

BUYERS THINK:
By working with the leading local firm, they'll get the inside scoop on hot listings. The number one company will have the best resources to facilitate the sale. The company doing the most business must have great agents.

MANY SALES ASSOCIATES THINK:
Market share makes the phone ring.Market dominance attracts new business.

Market share is a powerful listing tool.

Market share means first access to information. High volume offices can help sustain their personal sales consistency and momentum.

REAL ESTATE COMPANIES THINK:
Market share gives them an objective way to compare their success with their competitors.

Being the number one company is a powerful image-builder.

AT COLDWELL BANKER NORTHERN CALIFORNIA WE THINK:
Market share is a reflection of your success in the local market.

Success in the market increases your resources for supporting yourself and your customers. Our success positions us to invest in your future and ours with innovations in technology, Sales Associate support, marketing and more.

At Coldwell Banker, we never take our market share for granted. It gives us the resources to build on things that are even more important to us: people, careers, personal success, relationships, integrity and trust.

The greater combined market share of our merged companies gives you an even stronger platform on which to build your business. We know you'll do it the same way you helped create that market share in the first place: by providing your unique brand of exceptional service, one client at a time.




T RI Coldwell Banker
1699 Van Ness Avenue
San Francisco, CA 94109
Joni Settlemier
415.710.6700
jonis@ix.netcom.com
 
Jennet Nazzal
415.229.1325
jennet.nazzal@cbnorcal.com

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